SHENCOH
2020
Video Advertisements
Keeping the Innovation Alive
This Advertisement was made using royalty-free stock footage and audio. I sought out a voice actor to read the script that I wrote and then edited using Adobe Audacity and Premiere Pro, which orchestrated the advert together.
This advertisement is running currently through paid Facebook and YouTube ads.
Introducers Ad
One of the services Shencoh offers is an introducer scheme whereby someone who may not qualify for R&D tax rebate can benefit from referring another. I created this one in a similar fashion of using stock video and a voice actor.
I designed the typography and video text sliders myself in Adobe Premiere Pro.
Client Journey
I created a ‘visual progress tracker’ that depicted the client’s journey with Shencoh. The progress tracker was incorporated into marketing media such as email and print to clients, intending to display personalisation and visually communicating what the next step was for the client.
Personalised Postcard design
This was an idea I had pitched to keep in contact with clients. It was to be personalised with their progress tracker and a hand-written name and address.
Redesign of the Brochure
The rebranding of Shencoh meant that I had to redesign and update marketing media across the board. Sticking to the brand guidelines, I used Adobe InDesign to create a sleek and modern 10-page brochure.
My design approach was to create space in-between the heavy information to convey into digestible chunks to make it easier to read and to retain the audience’s attention.
Social media
content creation
The demographic of Shencoh’s clients range between
25 – 50 years of age. Here I researched the types of
content that appeal to our audience and carefully
selected content that was relevant to our brand.
To follow the brand guidelines, I perfected the
Shencoh purple colour preset for posting imagery
on social media to create a clean and consistent
business outlook.
Due to COVID-19 we unanimously decided to offer
our social media presence as positive feed, only
displaying positivity and continuous progression.
How we responded to the pandemic
As the world began to fall quiet due to lockdown, WHO (World Health Organisation) announced the key measure to beat the virus was consistent hand santisiation.
Charity of the month: Children With Cancer UK
Shencoh sponsored, Anthony Tyzack, a returning client, in his
RideLondon event. His passion and drive captured our hearts, so we captured
his message.
#Stayhome
Amidst the pandemic I found trending news was around the emotions of uneasy memebers of the public, staying at home was proving arduous.
Newsletters.
I used Mail chimp to send out and manage internal and external email campaigns. I designed the content we generated for blog posts into newsletters.
My design work and header input successfully raised the open and click-through rate, thus we had a stronger email campaign ROI.
Web Design
Upon joining Shencoh, I crafted a digital marketing strategy that developed the company website by simplifying the User Experience in aim to raise User Engagement. Through my SEO plan, the engagement and click-through rate increased and I raised the Google ranking to 2nd from 13th.
Site was made on WordPress.